Sales Team

Click on one of the people below to find out more information.

  • Jim Fersch
    1 (866) 542-4488

  • Clint Fersch
    General Manager
    1 (888) 862-7174

  • Ronda Solberg

  • Heidi Erickson
    Sales Representative

    I am born and raised in Drayton Valley and have 5 fabulous children, and 1 grandchild. I am involved in several organizations around town and enjoy being part of a growing community.
    Working at Big West Dodge has given me confidence and financial freedom to enjoy things like travel, boating, and just enjoying life.
    I enjoy working with my colleagues and consider them to be part of my family. It is very rewarding to help an individual or family find the right vehicle for their needs.

  • Lorie Hamilton
    Product Advisor

    I have worked at Big West Dodge for 7 months now. I enjoy seeing the smiling faces from these wonderful people I work with every day! It's the first thing you see when you walk through the door every morning. 

    I also love the customers, old and new. I love being involved in the excitement, whether it's a new, pre-owned, or a multiple purchase.
    On my free time I love to hike in Jasper or Banff, walk my dog, Vegas, snow shoeing, going for long drives, watching NFL, and going paddle boarding.  I enjoy surprising my neighbors and coworkers with my baking and all my cooking! 
    I spend as much time as I can with my 2 grandkids, whether its competing in rodeos, or a team roping jackpot, I love being with all my kids! 

  • Krystal Zabok
    Financial Services Manager
    1 (866) 862-7174

    Drayton Valley resident of 30 years. Married, with 3 grown children and 2 grandchildren. I have over 10 years of experience as a Financial Services Manager at Big West Dodge. I love what I do; helping people purchase their first vehicle, getting their business growing, providing family vehicle solutions, or recovering credit is so rewarding.
    I drive a 2017 Jeep Cherokee Trailhawk - which I love, and ride a Kawasaki ZX10R- which I love just a little bit more .. (Shhhh, don't tell :)).
    I enjoy days at the river with my kids and my grandbabies, fitness, and drag racing my ZX10.
    Working at Big West Dodge is truly the best. Great owners, fantastic coworkers and amazing customer. I truly am blessed to be a part of this wonderful family.

  • Tana Lunger
    Marketing and Financial Services Manager

    I have worked here for almost 2 years. It is a great, family orientated place to work for!
    I started as a Service Advisor, then I moved over to sales and became a Financial Services, and Marketing Manager. I love how much I have learned since coming to work here, and am excited to continue to take on anything that is thrown my way.
    I enjoy running and getting outside. In the summer I do a lot of camping and river boating, and in the winter I love to travel to anywhere hot!

  • Arlene Rubina
    Administrative Assistant

    I have worked at Big West Dodge for 5 years now. My favorite part of my job is the ability to work independently, and I love the people I work with.
    I like to visit new places, spend time with friends and family, and I like honest, cheerful, loyal and positive people.
    I like listening to 80's music, reading, and traveling.

  • Nenette Atienza
    Administrative Assistant

    I have worked at Big West Dodge for 5 and a half years now. I love my job, and I love the people I work with. I am always learning new things that interest me.
    On my free time, I read a lot of books, articles, recipes and magazines. I travel quite often to new places and I enjoy cooking.

  • Sharon Bierkos
    Receptionist & Customer Care Manager

    I have worked at Big West Dodge now for a year and a half. I love coming to work because you get to connect with a lot of customers from a lot of provinces, and I love working with all the wonderful staff.
    On my free time, I love to camp, exercise, walk, gardening and I especially love animals - especially my dog and my cat.